About us.

Midlands Focused, our business embodies a deep-rooted and unwavering commitment to the community. We understand the unique opportunities and challenges of the region, with a team that’s not just familiar but deeply connected to the people and businesses of the Midlands.
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This focus allows us to tailor our services and investments specifically to the aspirations of the Midlands, aiding in its growth and prosperity. We take pride in being a trusted partner, working alongside the community to create lasting value and envision a brighter future for everyone here.

Core Team.

RAJ LAL

Raj brings more than two decades of expertise in commercial real estate development, real estate finance, and strategic property investment. His career spans the full lifecycle of real estate value creation—from site acquisition and planning to structuring complex financial deals and delivering high‑performing commercial assets. Known for transforming under‑utilised sites into high‑value commercial assets, Raj has an eye for spotting potential where others see complexity. Raj also has a strong track record of developing commercially robust projects and structuring investment opportunities that generate sustainable returns.

DASH VIRDEE

Dash has over four decades of experience building and scaling businesses in the plumbing, heating and home-improvement sector across the West Midlands. A hands-on deal maker, he has led transactions, overseen day-to-day operations and run multi‑disciplinary teams, consistently focusing on disciplined execution and sustainable value creation. At DRD Capital, Dash applies this operational and commercial expertise to sourcing and structuring deals, partnering with management teams and co‑investors to deliver high‑quality, long‑term real estate investments

ERIK PURCHASE

With over three decades in the construction and development industry, Erik brings a rare combination of architectural precision and practical construction expertise. Originally trained as a technical architect, Erik began his professional journey at Glenn Howells Architects, contributing to high‑profile design‑driven projects. His passion for delivery led him into construction management, joining Urban Splash, one of the UK’s most innovative developers. There, he helped shape award‑winning regeneration schemes and oversaw the delivery of 3,000+ residential units, navigating the complexities of modern construction with clarity and confidence. Today, Erik applies his deep technical knowledge and project leadership to DRD Capital’s growing portfolio, ensuring every development is grounded in quality, efficiency, and long‑term value.

OUR CORE VALUES.

We practice what we preach.

Integrity

Upholding honesty, fairness, and ethical standards in all actions.

Accountability

Taking responsibility for actions and their impact on others.

Knowledge

Embracing learning and expertise to enhance understanding and performance.

Commitment

Dedicated and steadfast in achieving goals and upholding promises.

Passion

Driving enthusiasm and zeal for excellence in every endeavor.